New: A master class in value creation

I've just created an intensive video course designed to help you think differently about what you make and why.

It's for marketers, founders, freelancers, fundraisers, teachers and change agents that understand that nothing works unless it works for your audience.

Intensive? Yes because unlike most video courses, you're supposed to do more than watch it. It contains just over 40 minutes of video broken into short chapters. It also comes with a workbook that's 30 pages long. Print out the workbook, watch the video, fill in the workbook, go over it with others in the Udemy community, print the workbook out again, watch the video again, go over the workbook with your team. Like most things, more input gets you more output.

From a recent review: "… approaches the problem of value creation in such a new way that I've already had many 'aha'-moments. And I'm only partway through the course!"

If you do the work, you'll start to see things differently.

The course is $95, but blog readers doing important work can get it for half price by using this link.

It comes with a money-back guarantee and I hope you will check out a few of the lessons before you enroll.

And if you're a freelancer, I hope you'll check out this course as well. It's one of the most popular courses on Udemy, because it works.